Résumé

Oversaw discovery research on engagements and consulted ten clients on improvements, including standing-up research and innovation ops.

Facilitated five ideation and prioritization workshops, two promoting the firm’s intelligent product offerings.

Provided five multi-dimensional ecosystems and four service blueprints that uncovered the clients’ challenges.

Produced six trend reports and forecasts on omnichannel auto purchasing, post-pandemic employee engagement, financial fraud detection, and the mass-affluent segment in retirement.

Created two video narratives showcasing generative AI and its application in retail package manufacturing and real estate marketing.

Facilitated three client intake and strategy workshops, two sales demonstrations, and a company open house.

Conducted SME interviews and trend analysis to provide four POVs around internal and market expectations.

Facilitated six ideation workshops (in-person and virtual) with cross-functional stakeholders to harvest novel ideas, identify and prioritize business opportunities, and gain alignment.

Identified value propositions and synthesized key concepts into aspirational narratives for customer validation.

Oversaw concept testing of products and analyzed customer sentiment to strengthen value propositions.

Generated two visual pitches for the sponsor to canvas capital and executive leadership support.

Developed a multi-staged product strategy to guide sponsors in implementation planning.

Conducted 11 primary and secondary research studies and provided three trend forecasts and POVs around the experience market and the emerging affluent segment.

Facilitated four remote and co-located opportunity-framing and codesign workshops, driving the invention and prioritization of solutions to be prototyped and tested.

Conducted four market research and concept validation studies to establish the viability of and de-risk fledgling product ideas.

Produced three detailed service narratives that became the north stars and justifications for new initiatives.

Planned and executed four multifaceted studies of post-concept products as they moved through the pipeline, ensuring the value proposition remained intact.